A badge on a neck cord spends most of the day facing the wrong way. A badge reel keeps it at the hip, out of the way, and pulls it to the reader when it is needed — which is why it is the standard in warehouses, hospitals, workshops and any building where people carry things.
A spring-loaded spool holds 75 cm of cord. The metal carabiner clips onto a belt loop, a trouser waistband or a bag strap. Pull the card to the reader, let go, and the cord winds itself back. There is nothing to fasten and nothing to remember.
The reel body carries a 20 × 20 mm print area, pad printed in up to four colours. It is small, but it is handled dozens of times a day by the wearer and seen at close range by everyone they serve — a better ratio of impressions to surface area than most promotional items achieve.
A badge reel is a standalone retracting spool with a clip; it attaches to a belt, a pocket or a bag and the card hangs low, out of the way. A badge holder lanyard hangs the card from the neck. Reels suit staff who bend, lift or work near machinery, where a neck cord is a hazard; lanyards suit conferences, where the badge needs to be read by other people.
75 cm extended. That is enough to reach a wall-mounted reader or a desk scanner without unclipping, and it retracts under its own spring so the badge returns to the hip.
On the round face of the reel, a 20 × 20 mm area, pad printed in up to four colours. Because the reel sits at waist height and is handled several times a day, it is seen far more often than a badge that spends its life face-down on a chest.
Yes. The press-stud strap fits the standard slot punched in PVC and rigid card holders, so it works with badge stock you already have.
Same mechanism built into a neck lanyard: Lanyards with Badge Reels and Fittings and Lanyards with Badge Reels and Fittings. Built for cold, gloves and a jacket zip instead of a belt: ski pass holders. Card holders to go with it: vertical PVC ID holders. Full range: badge reels and retractable holders.

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Sustainable materials are available, incl. recycled and biodegradable wristbands.







