The flat printed polyester lanyard has looked the same since roughly 1998. This is what an office looks like when it decides that is a problem: a thin elastic cord, a magnetic clasp, and one small disc carrying the logo.
Two magnetic ends meet and snap together. There is no hook to line up and no plastic buckle to press. Taking it off is one pull. It is a small interaction that happens twice a day, every day, and it is the reason people who switch to these do not switch back.
The same magnet is the safety mechanism. A conventional lanyard needs a separate breakaway buckle stitched into the strap; here the join gives way on its own under load, so nothing is added and nothing is sewn on.
Round cord is a poor printing surface — text along a 3 mm strand is unreadable and screen-printing it is expensive. So the branding moves to a circular slider that sits at chest height. It can carry a full-colour print, an epoxy dome or an engraved metal plate. The result is a lanyard whose branding reads as a considered detail rather than a repeated wordmark.
Technology and design companies, architecture and consultancy practices, premium conferences, art fairs, and any organisation where the lanyard is part of the visual identity rather than a place to put a logo.
For a badge, yes. It holds the weight of a card holder and a reel easily, and it stays shut through normal movement. It is designed to release when someone pulls hard — that is a safety feature, not a defect. If you need a clasp that cannot open at all, use a fixed-hook lanyard instead.
Yes. The magnetic join is the breakaway point. Fabric lanyards need a separate plastic breakaway buckle sewn into the cord; here the clasp does both jobs, which is why the design stays clean.
On a circular plastic slider that runs on the cord. Round cord takes print badly, so instead of squeezing text along a 3 mm strand, the branding sits on a flat disc that can carry a full-colour logo, a domed finish or an engraved plate.
Design studios, technology companies, architecture practices, and conferences whose visual identity would be undermined by a wide printed ribbon. It costs more than a polyester lanyard and is chosen for how it looks, not for how much branding it carries.
Other round-cord options: Lanyards with Badge Reels and Fittings and Round Cord Lanyards. Metal-free throughout: Lanyards with Badge Reels and Fittings. Full range: cord lanyards.
Our EU-based production means we meet even the tightest event deadlines.
Each product is created specifically to meet your unique event needs and brand guidelines.
Sustainable materials are available, incl. recycled and biodegradable wristbands.
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