A felt keychain is chosen for two reasons that hardware keychains cannot match: it weighs almost nothing, and it can be cut into any shape you can draw. That second point is the interesting one — the outline itself becomes the branding, which no printed rectangle achieves.
| Flat die-cut fob | 20 cm loop | |
|---|---|---|
| What it is | A shaped pendant on a split ring | A long felt strap with a loop, hung from a bag or a hook |
| Branding area | Small, and the shape carries most of it | Large — a substantial printed or embroidered panel |
| Right for | Giveaway bags, event handouts, keyrings | Hotels, offices, key management where the fob must be found quickly |
Wool felt at around 3 mm has the richer texture and the more natural look. RPET felt is made from recycled plastic, costs less, and swaps the natural-fibre story for a recycled-content one. Up close the difference is clear; across a room it is not. Choose by which claim you want to make rather than by how it looks.
Embroidery is permanent and tactile, and it suits wool. Print gives flat colour and fine detail. But the die-cut shape does a third of the work by itself, so the strongest orders use a recognisable silhouette with a small mark on it, rather than a plain shape with a large logo printed across it.
A flat fob is die-cut to a shape and sits on a keyring — small, light and the format where the outline itself can carry the brand. The 20 cm loop hangs from a bag or a hook and gives a much larger branding area without the bulk of a neck lanyard. Loops go to hotels and offices; fobs go into giveaway bags.
Wool has the richer texture and the more natural look. RPET felt is made from recycled plastic, costs less and carries a recycled-content claim instead of a natural-fibre one. Side by side the difference is visible up close and invisible across a room, so the choice is usually about which claim matters.
Yes — that is the main reason to choose felt over a hardware keychain. The material is die-cut, so any outline you can draw becomes the object. A recognisable silhouette works far better here than a logo printed onto a rectangle.
Embroidery for a permanent, tactile mark that suits wool; print for flat colour and fine detail. The die-cut shape does a third of the work on its own, so many orders combine a shaped body with a small embroidered mark rather than a large printed one.
3 mm felt handles daily key use for years — it does not scratch surfaces, does not rattle, and softens rather than breaking. The failure point is the metal ring, not the felt, so specify a decent split ring.
Soft PVC NFC keychains when the keychain has to do something digital, faux leather keychains for a more formal look, and the rest of the keychain range.

Our EU-based production means we meet even the tightest event deadlines.

Each product is created specifically to meet your unique event needs and brand guidelines.

Sustainable materials are available, incl. recycled and biodegradable wristbands.







